诉求

訴求
sùqiú
noun

Meanings

  1. 1 demand / appeal / petition
  2. 2 claim
  3. 3 (marketing) pitch / message

Examples

Zhèngfǔ jījí huíyìng qúnzhòng de hélǐ sùqiú.
The government is actively responding to the public's reasonable demands.
Zhè zé guǎnggào de héxīn sùqiú shì jiànkāng.
The core message of this ad is health.

Tips

register
Has spread from legal language (a plaintiff's 诉求 = the relief they seek) into politics, journalism and marketing. 利益诉求 (interest demands), 合理诉求 (legitimate demands), 群众诉求 (public demands) are stock phrases in policy writing.
mistakes
Although it contains 'sue', 诉求 itself is not necessarily litigious — 'demand' or 'appeal' is usually a better translation than 'lawsuit'. Use 起诉 qǐsù for actually suing someone.

Stroke Order

qiú