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策划

策劃
cèhuà
verb HSK 6 #3,490

Meanings

  1. 1 to plan; to plot; to scheme
  2. 2 planning; masterminding

Characters

策
cè
plan; scheme; strategy
划
huà
to plan; to draw
To make strategic plans - to plan or plot something.

Examples

HSK 2
这次活动是谁策划的？
Zhècì huódòng shì shéi cèhuà de?
Who planned this event?
HSK 4
这个项目的策划非常成功。
Zhège xiàngmù de cèhuà fēicháng chénggōng.
The planning of this project was very successful.
HSK 7-9
他负责策划公司的营销方案。
Tā fùzé cèhuà gōngsī de yíngxiāo fāng'àn.
He's responsible for planning the company's marketing strategy.

Tips

usage
策划 implies a more deliberate, strategic level of planning than 计划. It can also have a negative connotation when it means 'to plot/scheme.' 策划人 = mastermind/planner.

Stroke Order

策 cè
划 huà