策划

策劃

cèhuà

verb HSK 6 #3,490

Meanings

1 to plan; to plot; to scheme
2 planning; masterminding

Characters

plan; scheme; strategy

to plan; to draw

To make strategic plans — to plan or plot something.

Examples

这次活动是谁策划的？

Zhè cì huódòng shì shéi cèhuà de?

Who planned this event?

他负责策划公司的营销方案。

Tā fùzé cèhuà gōngsī de yíngxiāo fāng'àn.

He's responsible for planning the company's marketing strategy.

这个项目的策划非常成功。

Zhège xiàngmù de cèhuà fēicháng chénggōng.

The planning of this project was very successful.

她是这个节目的策划人。

Tā shì zhège jiémù de cèhuàrén.

She is the planner of this program.

Tips

usage

策划 implies a more deliberate, strategic level of planning than 计划. It can also have a negative connotation when it means 'to plot/scheme.' 策划人 = mastermind/planner.

Stroke Order

策 cè

划 huà