The corporate sense was popularized by Huawei founder Ren Zhengfei in the 1990s-2000s, who argued telecoms had to fight 'like wolves' — keen sense, aggressiveness, and pack coordination — to beat Western rivals.
狼性 and its fuller form
狼性文化 became the defining buzzword of aggressive Chinese tech culture, later picked up by JD.com and others.
