植入 literally 'implant / graft in' — placing the product inside the story. Chinese variety shows and dramas are notorious for heavy-handed 植入 (a character suddenly drinking a labeled soft drink or unboxing a sponsor's phone).
culture
Feng Xiaogang's 2010 film 《非诚勿扰2》 set an infamous benchmark for blatant 植入广告 in Chinese cinema — a phenomenon widely parodied online as '植入式电影'.
