文创

文創

wénchuàng

noun

Meanings

1 cultural and creative (industries/products)
2 cultural-creative goods

Characters

culture; literature

to create; creative

Examples

故宫的文创产品非常受欢迎。

Gùgōng de wénchuàng chǎnpǐn fēicháng shòu huānyíng.

The Forbidden City's cultural-creative products are very popular.

这家书店开发了一系列文创周边。

Zhè jiā shūdiàn kāifā le yī xìliè wénchuàng zhōubiān.

This bookstore developed a line of cultural-creative merchandise.

Tips

culture

Short for 文化创意 'cultural and creative'. Originated in Taiwan and now ubiquitous in mainland too. The 故宫文创 (Palace Museum cultural products) phenomenon — turning emperors and ancient art into postcards, mugs and stickers — popularized the term across China after 2015.

Stroke Order

文 wén

创 chuàng