The reporter wants to expose the inside story of this company.
Tips
usage
Often appears in headlines and titles of exposé articles, TV specials, and YouTube videos (e.g. 揭秘真相 jiēmì zhēnxiàng 'reveal the truth'). The 揭 (jiē, 'lift/uncover') and 秘 (mì, 'secret') combine literally as 'lift the lid on a secret.'