带货

帶貨

dàihuò

verb

Meanings

1 to promote product sales (via livestream)
2 to drive sales
3 (coll.) to smuggle

Characters

to lead / bring

Examples

她每天晚上在抖音带货。

Tā měitiān wǎnshang zài Dǒuyīn dàihuò.

She sells products via livestream on Douyin every night.

这个主播带货能力很强。

Zhège zhǔbō dàihuò nénglì hěn qiáng.

This streamer is very good at driving product sales.

明星带货已经成了常态。

Míngxīng dàihuò yǐjīng chéngle chángtài.

Celebrity product promotion has become the norm.

Tips

register

Modern usage dominates: livestream e-commerce where an influencer (主播) promotes products in real time. Boom since 2019 with Taobao Live, Douyin, and Kuaishou.

Stroke Order

带 dài

货 huò