带货

帶貨

dàihuò

verb

Meanings

1 to promote product sales (via livestream)
2 to drive sales
3 to smuggle

Characters

to lead / bring

Examples

HSK 3

她每天晚上在抖音带货。

Tā měitiān wǎnshang zài Dǒuyīn dàihuò.

She sells products via livestream on Douyin every night.

HSK 7-9

这个主播带货能力很强。

Zhège zhǔbō dàihuò nénglì hěn qiáng.

This streamer is very good at driving product sales.

HSK 7-9

明星带货已经成了常态。

Míngxīng dàihuò yǐjīng chéng le chángtài.

Celebrity product promotion has become the norm.

Tips

register

Modern usage dominates: livestream e-commerce where an influencer (主播) promotes products in real time. Boom since 2019 with Taobao Live, Douyin, and Kuaishou.

Stroke Order

带 dài

货 huò