Zhou Shuren is one of the founders of modern Chinese literature.
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history
Born in Shaoxing, Zhou Shuren took the pen name 鲁迅 (Lǔ Xùn) in 1918 when he published 《狂人日记》 (Diary of a Madman) — the first major work in vernacular Chinese fiction. He used over 100 pen names during his life; 鲁迅 stuck.
culture
There is a Chinese internet meme: '鲁迅说过的话,周树人可不一定承认' ('what Lu Xun said, Zhou Shuren wouldn't necessarily admit') — used to mock fake quote attributions. The joke only works because they are the same person.