口碑

kǒubēi
noun HSK 7-9 #24,815

Meanings

  1. 1 public reputation; word of mouth

Characters

Literally 'mouth monument' - reputation passed from mouth to mouth, as lasting as words carved in stone.

Examples

HSK 2
Kǒubēi bǐ guǎnggào gèng zhòngyào.
Word of mouth is more important than advertising.
HSK 3
Zhèbù diànyǐng kǒubēi búcuò.
This movie has good reviews.
HSK 5
Zhèjiā cāntīng kǒubēi hěn hǎo.
This restaurant has a great reputation.

Tips

usage
口碑 is the Chinese equivalent of 'word of mouth' or online reviews. 口碑营销 means word-of-mouth marketing. On Douban (China's IMDb), a movie's 口碑 can make or break its box office.

Stroke Order

kǒu
bēi