代言费

代言費
dàiyánfèi
noun

Meanings

  1. 1 endorsement fee
  2. 2 spokesperson fee

Examples

Yīxiàn míngxīng de dàiyánfèi hěn gāo.
A-list celebrities' endorsement fees are very high.
Zhè wèi qiúxīng de nián dàiyánfèi guò yì.
This football star's annual endorsement fees exceed 100 million.

Tips

culture
Top Chinese celebrities' 代言费 figures are tabloid fodder — amounts in the tens of millions of RMB per year for top 'liu-liang' (流量) stars regularly leak and get debated. The Chinese government has tightened rules on 天价代言费 ('sky-high endorsement fees') since 2021.
grammar
Compound: 代言 (endorse) + (fee). The pattern N+ = 'N fee' is extremely productive: 学费 (tuition), 律师费 (lawyer's fee), 手续费 (service fee).

Stroke Order

dài
yán
fèi