代言合同

dàiyánhétóng

noun

Measure Word

一份代言合同 fèn

Meanings

1 endorsement contract
2 spokesperson agreement

Characters

to join; together

same; agreement

Examples

品牌方取消了代言合同。

Pǐnpái fāng qǔxiāo le dàiyán hétóng.

The brand cancelled the endorsement contract.

代言合同里有严格的道德条款。

Dàiyán hétóng lǐ yǒu yángé de dàodé tiáokuǎn.

The endorsement contract has strict morality clauses.

Tips

culture

Chinese endorsement contracts famously include 道德条款 (morality clauses) — when a celebrity is caught up in a scandal (tax evasion, affair, political misstep), brands cite these to terminate contracts within hours, often trending on Weibo the same day.

usage

Standard legal/business term. Typical verbs: 签 (sign), 解约 (terminate), 续约 (renew).

Stroke Order

代 dài

言 yán

合 hé

同 tóng