Hǎo kǒubēi yī chuán shí, shí chuán bǎi, diàn lǐ de kèrén yuè lái yuè duō.
Good word of mouth spreads from one to ten to a hundred — the shop has more and more customers.
Tips
history
Recorded in 宋·陶穀 (Táo Gǔ)'s 《清异录·丧葬》 ('Records of the Pure and Unusual'): '一传十，十传百，展转无穷' — passing from one to ten, ten to a hundred, on and on without end. Originally described how disease spread; later generalized to any kind of news or rumor.
usage
Works for both good news (positive word of mouth) and bad (rumors, gossip, scandals). The structure is the meaning — geometric multiplication.
