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jīngzhǔntóufàng

phrase

Meanings

Píngtái gēnjù yònghù huàxiàng jìnxíng jīngzhǔn tóufàng guǎnggào.

The platform delivers targeted ads based on user profiles.

Dà shùjù ràng jīngzhǔn tóufàng biànde yuèláiyuè kěpà.

Big data is making targeted ad delivery increasingly creepy.

Marketing and ad-tech jargon; also appears in logistics (targeted distribution of goods or resources). Context determines which sense.

culture

Frequently discussed alongside 大数据杀熟 (price discrimination via big data) in Chinese privacy debates.

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