He dotes on his wife 红太狼, cooking and cleaning for her and taking a frying pan to the head whenever he comes home without a goat, so the joke 嫁人就嫁灰太狼 "marry a man like Big Big Wolf" held him up as the ideal husband.
In Pop Culture
喜羊羊与灰太狼Xǐyángyáng yǔ Huītàiláng
Pleasant Goat and Big Big Wolf
Chinese cartoon series first shown in 2005, in which a wolf keeps scheming to catch the goats of Green Green Grassland; its 2009 film set a box-office record for Chinese animation.