Businesses are the same — without trust, nothing stands; integrity is the foundation.
Tips
history
From 《论语·颜渊》: 子贡问政。子曰:'足食,足兵,民信之矣。'……曰:'自古皆有死,民无信不立。' — When Zigong asked about government, Confucius listed three essentials: sufficient food, sufficient arms, and the people's trust. Forced to drop one, he would drop arms, then food — 'since ancient times all must die, but without the people's trust the state cannot stand.'
usage
Extremely common in speeches on governance, public administration, and business ethics. The classical 信 means 'trust / good faith,' not just 'belief.'