South Korean comedian and long-time member of the variety show 无限挑战 (Infinite Challenge), where he played a grumpy, lazy "eternal number two" beside host Yoo Jae-suk.
His nicknames come over into Chinese too: 巨星 'superstar', the title he insisted on for himself (Korean 거성 (geoseong)), and 炸鸡 CEO, 'fried-chicken CEO', from the chicken chain he once ran in Seoul.
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Korean surname 朴 is read 'Piáo' in Mandarin (a special reading reserved for this surname - not the standard pǔ). Same for 朴正熙 (Park Chung-hee), 朴槿惠 (Park Geun-hye).