Bare
楼兰 is the ancient Silk Road oasis kingdom near Lop Nur, swallowed by desert around the 4th century and rediscovered by Sven Hedin in 1900 - it shows up constantly in Tang-era poetry and modern archaeology documentaries. The
日产 prefix marks the Chinese-market Nissan Murano; the exotic historical name telegraphs 'long journey / adventure' for the SUV positioning.