My Chemical Romance were flag-bearers of the emo golden age. Their 2006 concept album 《The Black Parade》 deeply influenced China's 2000s-born
非主流 (fēizhǔliú, 'non-mainstream') /
杀马特 (shāmǎtè, an over-styled Chinese subculture) / goth-rock scenes. Their 2013 breakup and 2019 reunion both sparked major discussion on Chinese social media.
