Chuàngshǐrén shì yī wèi Běidà bìyè de mài zhūròu de.
The founder is a Peking University graduate who sells pork.
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Founded by Chen Sheng (陈生), a Peking University graduate whose decision to become a butcher made national news in the 2000s. The brand revived interest in indigenous Chinese pig breeds against mainstream white-pig industrial pork.