Sits at the heart of the
内卷 (nèijuǎn) 'involution' /
躺平 (tǎngpíng) 'lying flat' discourse that took over Chinese social media around 2020.
卷 here is the verb sense of '
内卷' — competing harder for the same shrinking pie.
卷不动 = 'I'm out, I can't keep up the rat race.'