丁磊

Founded NetEase in 1997 - email, portal, online gaming and music. Briefly China's richest man in 2003. The 'NetEase Pig' (网易猪) project, launched 2009, aimed at high-welfare, tech-driven farming and became a running internet joke about tech-founder hobby ventures.

culture

Often contrasted in tech-media narratives with Alibaba's Jack Ma and Tencent's Pony Ma - the quietest of the Chinese internet pioneers.