银发力量

銀髮力量

yínfàlìliàng

noun

Meanings

1 'silver-haired power'; the rising social, economic and cultural influence of China's senior population

Characters

quantity / strength

Examples

银发力量正在改变消费市场。

Yínfàlìliàng zhèngzài gǎibiàn xiāofèi shìchǎng.

Silver-haired power is reshaping the consumer market.

社区志愿活动里银发力量不可或缺。

Shèqū zhìyuàn huódòng lǐ yínfàlìliàng bùkěhuòquē.

Silver-haired power is indispensable in community volunteer work.

短视频平台也在关注银发力量。

Duǎnshìpín píngtái yě zài guānzhù yínfàlìliàng.

Short-video platforms are paying attention to the silver generation too.

Tips

culture

Reflects two converging trends in 2024: China's rapid aging (over 300 million people 60+) and the surprise that retirees are now heavy online shoppers, short-video users, travelers and influencers. 银发 'silver hair' is the polite euphemism (vs. 老年 'aged'). Named a 2024 Top 10 buzzword by 《咬文嚼字》.

usage

Related compounds: 银发经济 silver economy, 银发族 silver cohort, 银发网红 silver-haired influencer.

Stroke Order

银 yín

发 fā

力 lì

量 liàng