Píngtái zhèngzài tànsuǒ liúliàng huòbìhuà de fāngshì.
The platform is exploring ways to monetize its traffic.
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货币 'currency' + the suffix 化 'ize' — a productive pattern: 数字化 digitize, 市场化 marketize, 私有化 privatize. In Chinese policy speak, 棚改货币化 (cash-for-houses shantytown redevelopment) was a key 2015-2018 stimulus that fueled the property boom.