Founded 2005 by Tian Fanjiang and Murong Xuecun, branded around 'real-name, real-photo, real-info' (
实名实照实资料). Merged with
世纪佳缘 in 2017 to form Baihe-Jiayuan Group, the dominant Chinese marriage-platform conglomerate.
百合 = 'lily', symbolizing pure marriage in Chinese flower symbolism (also
百年好合 = 'a hundred years of harmony').
