Compare with 李佳琦 (Taobao/Tmall side) — 小杨哥 represents the Douyin livestream-commerce camp. His brand 三只羊 and the broader 'content-first, then带货' model reshaped short-video commerce in China.
Chaotic-comedy Douyin duo made up of twin brothers Zhang Weihua (张伟华) and Zhang Weiquan (张伟泉), based in Hefei, Anhui. Built a fan base on slapstick family-prank videos then became top livestream sellers through their company Three Sheep Network (三只羊网络). Became the top Douyin livestream seller in 2022-2023. Hit a major brand-trust crisis in late 2024 over claims about 小杨臻选 mooncakes and 'Australian beef roll' sourcing.
