浏览量 (liúlǎnliàng): page views

Counts impressions (any view). Compare 阅读量 (yuèdúliàng, read count, for articles), 播放量 (bōfàngliàng, plays, for video), 点击量 (diǎnjīliàng, clicks, for links). All four are ad-industry KPIs but learners conflate them — pick the one that matches the medium.

culture

Chinese platforms, especially WeChat public accounts, used to display exact 浏览量. After 2017 fraud crackdowns, anything over 100,000 displays as '10万+' (shíwàn jiā) — that ceiling itself became a status symbol meaning 'this went viral'.