柯比

Phonetic transliteration mapping 'Kir-/Ko-' onto 柯 (kē) and '-by/-be' onto 比 (bǐ). Common renderings include: 柯比 for Nintendo's pink hero 卡比/柯比 (Kirby), and occasionally for the surname 'Kirby' (e.g. Marvel artist Jack Kirby, 杰克·柯比). Note that NBA legend Kobe Bryant is more often written 科比 (Kēbǐ) with 科 instead — same pronunciation, different first character. The choice of 柯 (a tree branch) vs 科 (a discipline / division) is purely stylistic.

Don't confuse 柯比 with 科比 — both are pronounced Kēbǐ, but 科比 is the standard rendering of Kobe Bryant in mainland sports media.