Hěnduō xiǎo pǐnpái xiǎng dā zhè bō guócháo de chē.
Many small brands want to ride this wave of the guochao trend.
Tips
usage
搭 means 'to board / tag along', so 搭车 is riding as a guest rather than booking a seat. The figurative sense 搭便车 'free-ride' is common in business Chinese - piggybacking on a competitor's marketing or a viral moment.
