古琦

Phonetic transliteration of Gucci. The brand's official Chinese name is now 古驰 (Gǔchí), but 古琦 was a common earlier rendering and still appears in subtitles and older media. 古 (gǔ-) approximates 'gu-' and 琦 (qí) approximates the '-ci' coda, with 琦 carrying a flattering 'fine jade' meaning typical of brand transliterations.

Gucci (Gucci, founded 1921 in Florence) is one of the most recognized Western luxury brands in China; transliteration choices for it have varied between 古琦, 古驰, and 古奇 over the decades.