Zhè wèi míngxīng dàiyán de chǎnpǐn mài de hěn hǎo.
The products this celebrity endorses sell very well.
Tips
usage
Literal meaning 'speak on behalf of' — still used in that sense (e.g. 为弱势群体代言 'speak for disadvantaged groups'), but in modern Chinese overwhelmingly means celebrity endorsement. Pairs with 品牌 (brand), 产品 (product), 形象 (image).
culture
Celebrity endorsements are a huge deal in China — when a 代言人 (spokesperson) has a scandal, brands race to terminate contracts within hours to avoid guilt-by-association boycotts.
