Loanword borrowed directly without translation. Chinese speakers typically just read the English letters 'V-log' rather than use the pinyin approximation. Common verb: 拍vlog (to shoot a vlog), 更vlog (to upload a new vlog).
culture
Mainstream on Bilibili, 小红书 (RedNote), 抖音. Daily-life vlogs (日常vlog), travel vlogs (旅行vlog), and study vlogs (学习vlog) are the main subgenres.