culture
Vivo launched iQOO in February 2019 to chase the same 'young geeks, maximum chip' market Xiaomi owned with the Redmi K series and OnePlus owned with the Nord and flagship T lines. iQOO Neo is the mid-range workhorse; the main numbered iQOO series packs Snapdragon 8-Gen flagship chips with aggressive cooling. The brand is associated with BMW M Motorsport partnerships on limited editions.
memory
Officially pronounced 'I-Q-O-O' (spelled out) in Chinese, though the company has said the name plays on 'I Quest On and On'. Written in all caps, always roman letters.
