TVs during the 618 mega sale are 2,000 yuan cheaper than usual.
Tips
usage
Standardised name for the JD-anchored June 18 promotion. Equivalent labels: 618购物节, 年中大促. JD dominates electronics and home appliances, so 618大促 in particular skews toward big-ticket digital/appliance discounts.
memory
618 is read 'liù yāo bā' (digit-reading style); 大促 = abbreviation of 大促销 'mega promotion'. Same naming template as 双11大促, 双12大促, 年中大促 — once you know one you know all.
