After Spring Festival was successfully inscribed, more and more young people pay attention to ICH preservation.
Tips
culture
Short for 非物质文化遗产 fēi wùzhì wénhuà yíchǎn ('non-material cultural heritage'). China has the largest UNESCO ICH list in the world — kunqu opera, paper-cutting, calligraphy, traditional medicine and Spring Festival are all 非遗 items.
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Very common in cultural news and tourism marketing. You will see compounds like 非遗传承人 (fēiyí chuánchéngrén, 'ICH inheritor / master practitioner') and 非遗+旅游 ('ICH + tourism' programs).