Launched in 1998 by Wahaha (
娃哈哈) as China's domestic challenger to Coca-Cola and Pepsi. Initially dominant in rural townships (often nicknamed 'the cola of the countryside'), it peaked in the early 2000s at ~60% of China's cola volume in third- and fourth-tier cities before losing ground. The official English name is 'Future Cola' — playing on
非常 = 'very/extraordinary' which sounds like 'Future' in the brand logic.
