言不顺则事不成

言不順則事不成
yánbùshùnzéshìbùchéng
phrase

Meanings

  1. 1 if words are not in proper order, then affairs will not succeed
  2. 2 (fig.) clarity of language / legitimacy of titles is a precondition for effective action
  3. 3 (lit.) speech — not — ordered — then — matter — not — succeed

Examples

Zhìdù wèi dìng jiù cāngcù tuīxíng, bì bài, yán bù shùn zé shì bù chéng.
Rolling out policy before the framework is set is bound to fail — 'if words aren't in order, affairs won't succeed.'
Kǒngzǐ jiǎng míng bù zhèng zé yán bù shùn, yán bù shùn zé shì bù chéng.
Confucius said: 'if names aren't correct, speech won't be ordered; if speech isn't ordered, affairs won't succeed.'

Tips

history
From 《·》 (Analects, Zilu chapter, ~5th-4th c. BCE), part of Confucius's ('rectification of names') doctrine: 不成不成刑罚刑罚手足 (If names are not correct, speech is not in order; if speech is not in order, affairs won't succeed; if affairs don't succeed, rites and music won't flourish; if rites and music don't flourish, punishments won't hit their mark; if punishments miss, the people have nowhere to place their hands and feet). A five-link chain grounding political order in linguistic precision.
usage
Always canonically preceded by . = classical 'then.' here = 'smooth / in order / logically follows' — not 'obedient.' The line is central to Chinese political-philosophical discourse on legitimacy and clear definition.

Stroke Order

yán
shùn
shì
chéng