Launched by
拼多多 (Pinduoduo) in mid-2019: the platform pledged 10 billion yuan in subsidies to undercut Tmall and JD on brand-name goods, and the
百亿补贴 channel became a household phrase.
京东、
淘宝 and
抖音 e-commerce later launched their own
百亿补贴 channels in response.