Super Mario
Nintendo's flagship plumber-mascot, created by Shigeru Miyamoto (宫本茂 Gōngběn Mào) in 1981. 玛丽欧 is the standard Taiwan/HK transliteration; mainland China traditionally used the more loose 马里奥 (Mǎlǐ'ào) and the nostalgic nickname 超级马里 (Chāojí Mǎlǐ, 'Super Mari').