Pictograph of a wooden pestle with a thickened striking end - top slash and two crossed horizontals trace shaft and head. Borrowed early as the seventh earthly branch, marking 11am to 1pm. From this came
中午,
上午,
下午. Indexed under Kangxi #24
十 (shí) via the crossed-stroke silhouette, though
午 isn't etymologically the numeral ten.