Pǐnpái jīnnián de zhòngdiǎn shì kāituò xiàchén shìchǎng.
The brand's focus this year is expanding into the lower-tier market.
Tips
culture
A 2010s business buzzword. Refers to consumers in small cities, counties, and rural areas — roughly 1 billion people outside China's biggest cities, targeted by Pinduoduo, Kuaishou, and others.
