From Mel Brooks' classic comedy 《
制片人》 (The Producers) — a scheming producer who plots to oversell shares in a Broadway flop ('Springtime for Hitler') so he can pocket the difference, only for it to become a runaway hit.
麦克斯 (Màikèsī) is the standard Mandarin form of 'Max'; the surname is broken into syllable-friendly characters with the middle dot · marking the given-name/surname boundary as is convention for foreign names.