Standard transliteration of the English name 'Ashford'.
阿 (ā) for the unstressed 'A-',
什 (shí) for '-sh-',
福 (fú, 'fortune') for '-f-' (a flattering character common in Western-name renderings),
德 (dé, 'virtue') for the final '-d'. Best known as a Kent town on the High Speed 1 rail line to London.