招魂

招魂 is also the title of a famous Chu Ci poem (《楚辞·招魂》), traditionally read as Song Yu calling back Qu Yuan's soul, or as Qu Yuan calling back King Huai of Chu's. The poem describes the four directions as horrors and pleads with the soul to come home — establishing the literary template for the ritual.

The figurative sense is sharply pejorative — used in political/ideological criticism to accuse someone of trying to resurrect a discredited regime, doctrine, or era.