He loves to show off, so he inevitably attracts criticism.
Tips
usage
Most often seen in the proverb 树大招风 ("tall trees catch the wind") — a warning that prominence brings trouble. As a standalone verb, 招风 implies inviting unwanted attention rather than literally catching wind.
memory
Literally "summon wind". A tall tree literally catches more wind, just as a high-profile person literally catches more gossip and criticism.
