Real name Jiang Yilei (
姜逸磊, b. 1987). Rose to fame in 2015-2016 with short videos ranting on gender, dating, and workplace absurdities, voice pitched-up via voice-changer. In March 2016 a single ad placement for her first video sold for 22 million yuan — the moment short-video advertising went mainstream in China. Later founded the MCN 'Papitube.'