Pronounced 'K-yāo-yāo' (K-one-one) or simply spelled out in English letters. Native speakers often say 'K十一' less naturally.
In Pop Culture
K11K11
K11
Mall brand launched 2008 in Hong Kong by Adrian Cheng (New World Development). Blends retail with contemporary-art installations. Mainland flagships include 上海淮海K11 and 沈阳K11. Hosted the 2014 Shanghai Monet exhibition that drew 350,000+ visitors.
