In business too, timing matters less than location — store position is critical.
Tips
history
From 《孟子·公孙丑下》 (Mencius, 'Gongsun Chou II'): 天时不如地利，地利不如人和 — 'Heaven's timing is less than earth's advantage; earth's advantage is less than human harmony.' Mencius's three-rung argument that political success depends ultimately on popular support, not on cosmic omens or geography. Foundational Confucian statecraft.
usage
Always quoted together with the follow-up 地利不如人和 — the full three-part formula peaks on 人和 ('the concord of people'), which Mencius treats as decisive. 天时 refers to weather/omens/timing; 地利 to terrain/position; 人和 to popular unity.
